Fitzgerald, Abbott & Beardsley

This highly respected law firm in Oakland, California came to Beal Creative for a new corporate identity and ad campaign. Our initial strategy document recommended branding the firm as “FAB” while keeping the equity of the Fitzgerald, Abbott & Beardsley name. “FAB” was a hit with the firm and with existing and prospective clients. We then created a series of print ads that ran in area business journals and other regional publications. The campaign was honored with a 1st place design award from the Legal Marketing Association.


  • Brand Strategy
  • Corporate Identity
  • Print Ad Campaigns
  • Event Announcements
Corporate Identity Corporate Identity
Print Ad Campaign Print Ad Campaign
Print Ad Campaign Print Ad Campaign