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Fabriano Paper

Savoir Faire, a national art supply company, asked Beal Creative to develop a new campaign for the U.S. launch of Fabriano Paper, an 800-year-old Italian company known for its exceptional quality.

We studied Fabriano’s competition, interviewed fine artists and surveyed product marketing in various art stores. We were ‘drawn’ to this project from the start and produced materials that the client loved.

• Campaign Poster
• Direct Mail
• Brand Strategy