We have a good friend here in San Anselmo who opened a woman’s retail clothing store. When she bought the business she inherited the name “Wardrobe Exchange”. We felt she could have a better name. One that emulated the high caliber, modern collection of her clothes. In turn, we came up with “BREEZE” and the tagline of “Modern Wardrobe”.
We then designed a contemporary logo, signage, hang tags, stationery system, posters, and ad campaign – giving them the launch-pad for success.